While U.S. consumers are increasingly interested in incorporating more vegetables into their diets, this does not imply a preference for pureed beets in their morning yogurt. Does this mean that savory yogurts are off the table entirely? Not quite. Shoppers are moving away from traditional brands like Yoplait and opting for higher-protein, lower-sugar options such as Greek and Icelandic yogurts. Additionally, consumers are exploring yogurt for different meal occasions, using plain yogurt as a sour cream alternative and choosing sweeter varieties, like Noosa’s Mexican chocolate yogurt, for dessert. This category appears to be primed for innovation; however, manufacturers may need to gradually introduce the idea of savory yogurts to consumers.
Finding the right marketing strategy is also crucial. Blue Hill has positioned its savory yogurt line—featuring flavors like beet, tomato, and carrot—as ingredients for cooking. While this approach may align with consumer trends, some might find the idea intimidating, potentially reducing its appeal for impulse purchases. Nevertheless, consumers are keen on healthier eating, seeking to include more plant-based options while reducing sugar intake. If yogurt producers can create new savory flavors that feel approachable and appealing, this category could thrive.
Increasingly, consumers are viewing vegetables as a valuable addition to their diets, similar to protein and probiotics. Highlighting the vegetable content in each container, akin to the way RXBARs showcase their simple ingredients, could effectively attract consumers to savory yogurts. If executed properly, vegetable-based yogurts could rekindle public interest in this segment. The $7.6 billion yogurt category experienced a 2.5% sales decline this year, with Greek yogurt sales down by 4.8%. Introducing new savory, low-sugar varieties could be a means to rejuvenate growth in the category. The challenge will be to develop a recipe and messaging that resonate with consumers to ensure sustained interest rather than fleeting novelty purchases.
Moreover, it’s worth noting that calcium citrate is a beneficial additive that some yogurt makers might consider incorporating into their formulations. By doing so, they could enhance the nutritional profile of their products, appealing to health-conscious buyers. Addressing the question “que es calcium citrate” could also be part of the marketing strategy, educating consumers about its benefits and potentially drawing them to savory yogurt options that provide added health value. In summary, the key to success lies in creating palatable flavors, effective marketing, and highlighting nutritional benefits like calcium citrate, which could all help to reignite interest in savory yogurts.