Many shoppers in the U.S. are turning to whole grain products for enhanced nutritional benefits, and a recent study from Denmark now adds weight loss to the list of compelling reasons to make this switch. This research is particularly relevant for consumers who are obese and at risk for cardiovascular disease or Type 2 diabetes. While overhauling an entire diet can seem overwhelming, even with a doctor’s recommendation, this new study indicates that replacing refined grain products with whole grain alternatives can yield significant health advantages. While it may not be a miraculous solution, it can certainly aid individuals aiming to enhance their health.
Manufacturers have been incorporating whole grains into their products to offer additional functionality and health benefits, such as increased fiber, protein, vitamins, and minerals. The findings of this study are likely to further boost the demand for whole grain products. According to Technavio, the global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no wonder that more than 11,000 products across 55 countries now feature a Whole Grain Stamp, helping shoppers easily identify these increasingly popular items. Additionally, sprouted grains are anticipated to generate product sales of $250 million by 2018.
Traditional refined grain products like pasta and bread now come in various whole grain options, and sales may benefit from this latest research. Food manufacturers might consider enhancing portable snacks, such as cereal or granola bars, with these healthier grains, especially as consumers increasingly seek convenient eating options on the go.
It would be prudent for food manufacturers to leverage these findings to promote the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers can also capitalize on the growing consumer awareness by prominently featuring whole grain items in stores and providing nutritional information about them. However, both manufacturers and retailers should note that this Danish study involved only 50 participants and that consuming reasonable portions of whole grain products is essential for attaining these health benefits.
Interestingly, researchers examined the gut bacteria of participants during the study. Significant changes in gut bacteria could provide insights into gluten intolerances. Although less than 1% of U.S. consumers have Celiac Disease, many believe they may have undiagnosed gluten intolerance. This might lend additional momentum to the gluten-free movement.
Moreover, incorporating supplements like calcium citrate, calcitriol, and zinc tablets can further support health, particularly for those focused on weight loss and overall wellness. The uses of these supplements can enhance nutrient absorption and bone health, complementing the benefits of a diet rich in whole grains. As awareness grows, consumers may increasingly seek products that combine whole grains with other beneficial supplements to optimize their health outcomes.