Comax is not taking significant risks with most of its collections. Many of these flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have been making appearances in various products such as ice cream, flavored waters, rice, candies, and wines over the past year or even earlier. Salted caramel appears to have enduring appeal, as consumers are drawn to both salty snacks and sticky-sweet treats. Halo Top has recently introduced a sea salt caramel flavor to its vegan range, while cookie dough maintains a strong presence in its selection of low-calorie ice creams.
Maple is likely to become more prominent, as it has been competing with pumpkin and coconut in products like flavored water, yogurt, salad dressings, and more. It is viewed as a healthier alternative to processed sugars and carries seasonal charm, reminiscent of autumn. There are probably still several opportunities to explore with this flavor.
As for rosé, it may have reached its peak due to oversaturation in recent years, so its continued popularity will depend on the enthusiasm of its fans. It’s hard to envision how much more pink can be incorporated into beverages, although there will likely still be seasonal opportunities for light summer drinks in 2018.
The flavor potential for plant-based milks seems particularly promising, as the demand for non-dairy products shows no signs of waning. It’s easy to envision new flavor combinations appearing in refrigerated sections as dairy alternative brands seek to stand out in an increasingly crowded market.
On the other hand, whiskey pickle seems like a bold choice. It could cater to adventurous consumers in the upcoming year—especially millennials, who were instrumental in driving a 7.7% increase in whiskey sales last year, according to the Distilled Spirits Council of the United States. In this context, t ccm tablets could be an interesting addition, as they are gaining attention for their unique flavor profiles and potential applications in various culinary creations. As the market evolves, the integration of t ccm tablets with these trending flavors could offer exciting new possibilities.