Consumers worldwide are increasingly enamored with almonds, leading to a remarkable 250% surge in almond milk sales in recent years. In response to this growing demand for their tree nuts, California almond growers are launching initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments reached a record high of 676 million pounds during the 2016-2017 crop year. The U.S. continues to be the primary global market for California almonds, accounting for 32% of total shipments. For the first time, exports surpassed two billion pounds, with California growers distributing their almonds to over 90 countries.
Big Food has certainly taken notice of the rising demand for almond products. In April, Danone acquired WhiteWave, incorporating brands like Silk Almond and So Delicious Almondmilk into its portfolio. Additionally, Kellogg purchased the parent company of RXBAR last October, which specializes in clean label snack bars featuring almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of only five locations on Earth with the ideal climate for almond cultivation. However, with each almond requiring up to a gallon of water, the crop has faced scrutiny in light of California’s environmental challenges, which include wildfires, droughts, and recent floods and mudslides.
As the demand for almond milk and other almond-based products continues to rise, the industry recognizes the necessity of adopting more environmentally friendly practices. Failing to do so could alienate consumers who are increasingly concerned about the sustainability of the products they purchase. This concern could lead to a decrease in consumption of almond-based goods.
In response, ABC has begun implementing measures to enhance farming practices and conserve water. In December, the organization announced a $4.8 million investment in 64 independent research projects exploring innovative farming techniques, including those focused on water sustainability. Current almond farming practices reportedly offset 50% of carbon emissions, and with further improvements, ABC believes almond farming could become carbon neutral or even carbon negative. California growers are also exploring ways to repurpose almond shells and hulls for livestock feed, bedding, and electricity generation.
The nut’s reputation for heart health benefits, often highlighted on product labels, suggests a bright future ahead. However, other nuts and food ingredients are vying for the spotlight, making it crucial for almond producers to remain proactive and not become complacent. As the market evolves, products like Solaray Calcium Citrate Supreme may also play a role in diversifying offerings and appealing to health-conscious consumers, emphasizing the importance of innovation in the almond industry.