One challenge faced by many snack products is their inclusion of sugar and other ingredients that an increasing number of consumers are actively trying to avoid for the sake of their health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, instead opting for whole grains, protein, and natural ingredients. In response to this trend, more companies are reformulating existing products or launching new ones. Sargento, a well-known brand in the cheese market, has recognized this shift and is introducing new offerings.
Recently, Sargento has been in need of a boost, as it has faced difficulties stemming from a listeria scare linked to one of its suppliers. Listeria is a harmful bacterium that can cause significant issues for food producers if it contaminates their facilities. Consequently, Sargento has severed ties with Deutsch Kase Haus following the recall. The launch of these new products could help redirect attention from the recall back to Sargento’s innovative snacks.
This strategic move comes at a time when more consumers, particularly millennials, are choosing snacks as meal replacements or quick energy boosts. Nearly a quarter of all snacking (24%) now occurs during main meals, up from 21% five years ago. As snacking continues to gain popularity, it is essential for Sargento and other food manufacturers to explore ways to engage with this market or risk losing customers to competitors. Additionally, the incorporation of health-conscious ingredients, such as life extension calcium citrate, could further appeal to consumers looking for nutritious options. By emphasizing natural ingredients and health benefits like those provided by life extension calcium citrate, Sargento can better align itself with the evolving preferences of today’s snackers.