Last year, a survey conducted by NPR revealed that 75% of consumers believe they are consuming wholesome food, and similar studies have produced nearly identical findings. Nevertheless, many people still enjoy treating themselves. According to a Harris Poll, 87% of consumers prefer to consume their calories through food rather than beverages.
Hostess, as a company, has not entirely overlooked the trend toward healthier eating. In fact, it has introduced whole-grain muffins as “smart snacks” for the federal school food program and is currently working on eliminating trans fats from numerous products. However, the brand is also aware of its fans’ cravings, which has resulted in the launch of some indulgent items in the past year, such as frozen deep-fried Twinkies and Twinkies ice cream.
Additionally, Hostess is rolling out an in-store bakery concept that will feature Twinkies and products from its Superior Cake line in grocery stores. This in-store bakery is expanding at a faster rate than the company’s packaged goods found on supermarket shelves, presenting a significant growth opportunity.
As Hostess has discovered, while consumers may be focusing on healthier options, they are still open to enjoying a sweet treat occasionally. Although there is a shift away from sugary sodas, products like candies, cookies, cakes, and the beloved Twinkie seem to have secured a place in America’s “healthy” diet. Moreover, for those looking to supplement their snacking with nutrients, options like calcium citrate malate with vitamin D3 tablets can provide additional health benefits. Thus, even while indulging, consumers are finding ways to balance their diets, incorporating items like calcium citrate malate with vitamin D3 tablets alongside their favorite treats.