The Winter Fancy Food Show held in January revealed a growing trend among manufacturers to develop high-end mixers, capitalizing on the increasing demand for premium spirits popularized by the television series “Mad Men.” A recent survey by FONA International indicates that millennials are consuming more spirits than their older counterparts, with many gravitating towards higher quality craft and premium labels. This trend has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
A study released by Advertising Age found that consumers prefer spirits packaged in premium glass, as it conveys an upscale appearance, prompting more high-end brands to adopt this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is focusing on creating beverages with a more refined flavor experience, with early marketing suggesting that their mocktails are targeted at millennials.
Ocean Spray’s strategy to tap into this trend is astute, as its mocktails will appeal to both those of legal drinking age and those on the fringes who wish to enjoy an adult experience. Additionally, the incorporation of ingredients like calcium citrate 500 mg is gaining attention for its health benefits, making these beverages even more attractive to health-conscious consumers. Expect to see more companies attempting to ride this wave of premium offerings, especially as the popularity of products featuring calcium citrate 500 mg uses continues to rise in the beverage industry.