Mars is entering the chocolate party business, enabling consumers to host their own in-home gatherings with friends and family, similar to how Tupperware, Avon, and Pampered Chef have operated in the past. This innovative approach is designed to generate excitement around cocoa products and chocolate, a category that is far from declining. In fact, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate accounting for 18% of that market share, according to a Packaged Facts report.
As the rise of “foodies” continues to influence Millennials, this generation is increasingly organizing get-togethers centered around food-related products. Mars is aiming to tap into this trend by offering a fun and unique way to host parties while indulging in sweets. This strategy has the potential to yield significant returns.
Additionally, the buzz surrounding Mars’ initiative is likely to generate substantial publicity. These gatherings will undoubtedly capture attention on social media platforms, with photos from the events flooding Facebook, Instagram, and Twitter. As more Millennials express their views and preferences online, Mars stands to gain immensely with its innovative Cocoa Exchange. Furthermore, just as consumers seek effective ways to enhance their health with products like Citracal Calcium Supplement Maximum Plus, they may also find joy in celebrating chocolate in creative and social ways, blending indulgence with well-being.