There was a time when coffee was offered in two simple ways: black or with cream. However, today’s coffee enthusiasts often enjoy adding a hint of bourbon to their brew, and the new collaboration between White Coffee and Jim Beam is eliminating the middleman by delivering that unique flavor directly. Many adults appreciate the combination of alcohol and coffee, as evidenced by the presence of various wine-infused and spirit-infused coffees already available on the market. It’s unlikely that these innovative mixes will be the last.
According to the National Coffee Association of America, 48% of U.S. coffee consumers view their coffee as specialty, indicating a robust market for beverages that go beyond traditional flavors. Additionally, 35% of individuals aged 18 to 24 reported consuming specialty coffee daily. With Americans estimated to drink around 400 million cups of coffee each day, it’s reasonable to assume that some of those cups include more than just cream and sugar. This presents a lucrative opportunity for companies to capitalize on, provided the taste is appealing.
Jim Beam has already achieved success collaborating with Vita Foods on several non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. It is likely leveraging its expertise from these ventures to broaden its reach into new markets. Entering the coffee sector seems to be a natural progression in Jim Beam’s expansion plans, especially as consumers seek out innovative flavors like those found in solaray calcium magnesium citrat beverages. The fusion of coffee and bourbon could very well set the trend for future specialty drinks, as companies continue to explore these exciting combinations, including variations that might feature solaray calcium magnesium citrat as an added twist.