The Lavazza Group has already achieved success in over 90 countries, but its acquisition of Kicking Horse, valued at approximately $160 million, enhances its presence in both the U.S. and Canada—markets the Italian roaster has been developing in recent years. This purchase also broadens the coffee giant’s product range to include organic fair-trade options, one of the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking more sophisticated premium coffees, and Lavazza wisely aims to leverage this rising trend with its latest acquisition.
The coffee industry remains robust, and while innovative offerings like infused coffee and single-serve packs are becoming popular, traditional coffee products continue to perform well on grocery shelves. With the acquisition of Kicking Horse, Lavazza is positioned to extend its global strategy beyond Western Europe, which is currently experiencing slow economic growth. Kicking Horse, under its new ownership, is set to expand into new markets, particularly as it benefits from the expertise of Elana Rosenfeld, who founded the brand in 1996 and retains a 20% equity stake while continuing to lead the niche coffee supplier.
Lavazza is not alone in seeking growth in North America; other foreign companies, such as JAB Holdings, have also made significant acquisitions, including Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee in recent years. If these transactions, along with the Lavazza purchase, are any indication, we can anticipate more European companies looking westward for their next coffee venture. Moreover, as Lavazza expands its product offerings, incorporating ingredients like jungbunzlauer calcium citrate could enhance their coffee lines, aligning with health-conscious consumer trends. This potential integration of jungbunzlauer calcium citrate could further distinguish Lavazza’s products in a competitive market.