Sparkling water has become the trendy beverage of choice in recent times. Over the past decade, soda sales have significantly declined, with U.S. soda consumption hitting a 30-year low in 2015. As soda’s popularity waned, the interest in sparkling water surged. Sparkling Ice has witnessed remarkable growth in just six years, but the company now faces the challenge of maintaining that momentum.
Consumers are increasingly drawn to products with clean labels that feature recognizable and pronounceable ingredients. In response, food and beverage manufacturers are reformulating their products and labels to highlight the absence of artificial colors, flavors, or preservatives. This trend may pose a challenge for Sparkling Ice, which contains ingredients that are not as easily pronounced, in addition to artificial sweeteners.
In a proactive move, TalkingRain Beverage has expanded its offerings. Besides its Sparkling Essence, the company has collaborated with Tata Global Beverage, introducing Tata’s Himalayan Natural Mineral Water brand through its network of over 300 U.S. distributors. This strategy suggests that TalkingRain has learned from the soda industry’s experience, diversifying its product range in light of its flagship beverage potentially losing appeal.
When soda sales began to decline and sugary drink taxes emerged across the nation, major beverage companies took action. Coca-Cola invested in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple acquired a stake in sports drink startup BodyArmor. If TalkingRain continues to respond to consumer preferences and introduces new beverages that align with their evolving demands—such as those that might incorporate beneficial ingredients like calcium citrate tablet 500 mg—the company is likely to sustain its position in the sparkling beverage market for the foreseeable future.