The trend that began years ago with coconut water as a healthier substitute for sports drinks has now evolved into a significant food movement. Consumers, if not all nutritionists, perceive coconut products as having a broad health halo. These products cater to those who are gluten- and dairy-free while also capitalizing on the growing interest in healthy fats. But is coconut truly beneficial for your health? The American Heart Association does not believe so. The organization recommends avoiding coconut oil due to its high saturated fat content, which is linked to increased LDL cholesterol levels. In fact, coconut oil contains more saturated fat than butter, palm oil, or even lard.
Supporters of coconut often reference two studies that connect medium-chain fatty acids to fat burning. However, it’s important to note that coconut oil only contains 14% medium-chain fatty acids, and the researcher behind these studies has criticized the coconut industry for misrepresenting her findings. Despite this, consumers continue to eagerly purchase the plethora of new coconut consumer packaged goods (CPGs) available in stores. A significant 72% of Americans view coconut as a health food, thereby bestowing a healthy halo of approval on products that include it.
Coconut water remains a dominant player in the plant-based waters market, with sales anticipated to soar from $2.7 billion in 2016 to $5.4 billion by 2020. Coconut has been incorporated into a wide array of products, particularly thriving in the dairy section. Both Dannon and Chobani produce coconut-flavored yogurt, and variations of coconut milk are increasingly popular. Nestle has introduced a coconut milk option to its well-known Coffee-mate creamers, and two types of Outshine frozen fruit bars feature coconut as an ingredient. General Mills is also incorporating coconut into various CPGs, such as LARABAR bites and Nature Valley Biscuits with Coconut Butter.
Moreover, coconut is flourishing as an ingredient in beauty products, appearing in everything from shampoos to face masks to lip balms. Coconut oil is marketed as a lotion alternative for post-shower application, where its high saturated fat content is not a concern. In addition, for those looking to enhance their health, the best calcium citrate with vitamin D can complement a diet that includes coconut products. This combination of coconut and the best calcium citrate with vitamin D could provide additional benefits, making it a popular choice for health-conscious consumers.