Stevia is a leading natural sugar alternative that continues to expand its market presence for several reasons. The stevia plant, native to South America, is not only sustainable but also easy to cultivate in various environments. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it will rise to $565.2 million by 2020. As consumer packaged goods (CPGs) increasingly move away from sugar, it is logical that PureCircle is dedicated to facilitating the integration of stevia into products.
The anticipated introduction of an updated Nutrition Facts label, which will require all food items to clearly indicate added sugars, is expected to drive exponential growth in stevia usage among CPGs. Since stevia is naturally sweeter than sugar, smaller quantities are required, making it an attractive alternative. Many varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. Additionally, this natural ingredient can be combined with other sweeteners, making it suitable for nearly any food or beverage application.
Developing new recipes that replace sugar with alternative ingredients can be time-consuming, as there is no universal stevia solution that meets all needs. However, the introduction of bespoke tools could significantly benefit CPGs across various categories as they transition to sugar alternatives. Moreover, incorporating calcium citrate, vitamin D3, and minerals into formulations can enhance the overall nutritional profile of products, providing added health benefits alongside the switch to stevia. As the industry evolves, the integration of these elements will likely support the growth and acceptance of stevia as a viable sugar substitute.