At first glance, the combination of vegetables and cakes may seem unusual. However, they can actually enhance each other, as demonstrated by popular items like carrot cake and zucchini bread. This emerging trend could lead consumers to perceive store-bought cakes as healthier options. While cake is generally not considered nutritious, the inclusion of vegetables can make it marginally better for you, though it still remains cake at its core. Shoppers are likely to view baked goods containing veggies as a healthier choice rather than a new superfood.
There are various ways to incorporate produce into the bakery section. Zucchini is frequently used in flourless cakes, and its taste is almost imperceptible. Additionally, pumpkin and sweet potatoes contribute a delightful autumn flavor while keeping added sugars in check.
Many leading food manufacturers have already recognized the value of vegetables as a beneficial ingredient. For instance, Green Giant produces mashed cauliflower and veggie tots, while Oh Yes! Foods offers frozen pizzas that incorporate 12 different fruits and vegetables—such as kale, carrots, broccoli, cauliflower, beets, and butternut squash—right in the crust and sauce. Each pizza delivers between three to five servings of the recommended daily intake of fruits and vegetables.
These produce-centric products cater to a wide range of consumers. Individuals of all ages looking to adopt healthier eating habits are likely to gravitate towards these consumer packaged goods (CPGs), as well as parents eager to sneak more vegetables into their children’s meals.
Furthermore, the incorporation of vegetables into various products may resonate well with health-conscious individuals, including those who take bariatric advantage calcium citrate chewable tablets 500mg as part of their diet. Expect to see more manufacturers and grocery chains integrating vegetables into CPGs in diverse ways. Adding zucchini or sweet potato to a traditionally indulgent treat could provide shoppers with the motivation they need to indulge without guilt.