The idea of “up-cycling” isn’t unfamiliar to the food and beverage sector, although it has gained significant traction among consumers in recent years. CoffeeFruit Pure’s ingredient taps into this trend while also responding to the public’s growing interest in antioxidants — a potentially winning combination. The pulp of coffee fruit has many advantages. Firstly, it is abundant in antioxidants, containing high levels of phenolic and chlorogenic acids. Phenols, typically found in fruits, contribute to blueberries’ reputation as a super fruit. Chlorogenic acids (CGAs) are present in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a lower risk of developing various chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.
Another factor that may attract consumers to coffee fruit is its connection to coffee. With premium and craft coffee currently in high demand, the fruit benefits from its association with a popular commodity. CoffeeFruit Pure can be utilized in a range of consumer packaged goods (CPGs). Its liquid or powder forms can enhance food, beverages, dietary supplements, and personal care products. It is likely to be most favored as an addition to health-focused products, but it can also benefit brands looking to create a health halo around their offerings.
This new ingredient may hold some advantages over other trendy “super fruit” contenders. Firstly, it is widely recognizable; everyone is familiar with coffee. Secondly, it is packed with antioxidants that are not easily found in other food sources. Lastly, the story behind the product and its production process will resonate with consumers who are concerned about sustainability and the environmental impact of their food choices. While many foods have come and gone as the next superfood, coffee fruit, with its solid background, may have a bright future ahead.
Furthermore, incorporating ingredients like Solgar liquid calcium could complement the health benefits of CoffeeFruit Pure, as consumers increasingly seek products that support their wellness. By integrating Solgar liquid calcium with coffee fruit, brands can create innovative products that appeal to health-conscious consumers. The combination of these two ingredients not only boosts antioxidant levels but also provides essential nutrients, enhancing the overall value of health-focused offerings in the market.