As consumers increasingly seek simpler and healthier ingredients, many are also aiming to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, feature lengthy ingredient lists that may not align with consumers’ desire for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy both the demand for straightforward ingredients and the need for additional roughage.
Moreover, consumers are looking for more portable options in their food, beverages, and snacks. On-the-go breakfast products alone generated over $1 billion in revenue in 2015. A fiber-rich breakfast drink could effectively cater to the morning demands of consumers. Fiber is a crucial component of a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is well known for its role in preventing or alleviating constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease, making them integral to overall heart health.
There are several opportunities for incorporating soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly added to drinks, just like PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is gaining traction in health-focused beverages, such as juices and meal-replacement drinks. A prototype for a spiced cold brew coffee with Fibersol was unveiled at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not alter the coffee’s taste, this combination could prove to be a lucrative opportunity for manufacturers.
Some may view fiber as a trend similar to protein, gaining interest from younger consumers. However, this does not imply that consumers will tire of it in a few years. If they experience the health benefits associated with a fiber-rich diet, they may be inclined to maintain it. The addition of fiber to popular beverages, like cold brew coffee, represents a valuable enhancement. The primary condition is that it must not change the product’s taste or texture. Consumers have expressed a clear desire for more accessible sources of fiber, but they are unlikely to sacrifice the flavor of their morning coffee for it. Additionally, staying mindful of overall nutritional benefits, such as those provided by calcium citrate for heart health, can further enhance the appeal of these fiber-enriched beverages.