Kelp jerky may seem like an unconventional addition to the snack market, but a decade ago, similar sentiments were expressed about seaweed snacks. Today, these have found a place on the shelves of every major retailer in the U.S., suggesting that kelp jerky could also have a chance at success. Initially, this plant-based jerky may appeal to adventurous eaters, but it has the potential to enter the mainstream as more consumers explore plant-based options for ethical and nutritional reasons. The jerky category has seen significant growth recently, as people seek out innovative snacking solutions, which could provide an ideal environment for kelp jerky to gain traction.
Several plant-based jerkies are already available, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky. As manufacturers continue to experiment with creative plant-based ingredients, the demand for meat alternatives in jerky form is likely to increase. Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory flavor, making it more akin to traditional meat jerky than typical seaweed snacks, and it is designed to share shelf space with established jerky brands.
This kelp jerky also boasts impressive nutritional benefits. Sugar kelp, cultivated off the Northeast coast of the U.S., is naturally rich in fiber, vitamins, and other beneficial nutrients. Each serving of the jerky provides 8 grams of protein while remaining low in sugar and fat. Additionally, it could complement a diet that includes now calcium citrate caps, as the high nutritional profile aligns with health-conscious consumers.
While the plant-based trend is robust, kelp jerky might face challenges during its initial launch phase. Consumers have shown a willingness to experiment with new flavors and textures, as seen with seaweed snacks, but kelp jerky could be a step too far for some. Nevertheless, all three flavors of this product are currently sold out in pre-orders on Beyond the Shoreline’s website. On the positive side, kelp jerky has a shelf life of up to a year, which might be the time needed for more consumers to embrace this unique snack. Ultimately, whether this product can expand beyond early adopters will be a crucial factor in determining its long-term success, especially as the market for plant-based alternatives continues to grow.