Initially, Halo Top achieved the distinction of being the top-selling pint of ice cream in the U.S., surpassing well-known brands such as Ben & Jerry’s and Breyers. Now, the brand is targeting consumers who prefer dairy-free and egg-free options. Established in 2012, Halo Top carved a niche for itself as a low-calorie, high-protein, and low-sugar dessert. In 2016, the company sold over 17 million pints, marking a staggering 2,500% increase in sales.
According to Mintel, non-dairy milk sales in the U.S. rose by 9% in 2015, while dairy milk sales fell by 7% during the same period. It’s a strategic decision for Halo Top to adapt its recipes to provide an ice cream option for those transitioning from dairy milk to plant-based alternatives. There’s every reason to believe that the nation’s growing preference for plant-based milk will extend into other areas of the dairy section.
Halo Top isn’t the only brand venturing into non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Häagen-Dazs have also introduced vegan-friendly versions of their beloved ice cream lines. The market for dairy-free alternatives to traditional dairy products is expanding rapidly. Plant-based milk is currently experiencing remarkable success, prompting consumers to seek dairy-free alternatives for cheese and yogurt as well. While this trend poses challenges for dairy farmers, it offers favorable options for consumers desiring more flavorful vegan products.
Historically, vegan dairy options were primarily consumed by those with lactose intolerance and dedicated vegans who endured rubbery “cheese” slices for ethical or health reasons. However, advancements have been made, such as Daiya Foods introducing a meltable, 100% plant-based cheese. The company has expanded its offerings to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze dressings. Similarly, Kite Hill has significantly enhanced its non-dairy offerings, producing cream cheese, artisanal cheeses, and yogurts. As the taste, texture, and mouthfeel of vegan dairy products continue to improve, more consumers who can tolerate dairy may be inclined to try them.
Retailers are likely to seize the opportunity to stock the new dairy-free lineup from Halo Top. Moving forward, supermarkets should consider allocating valuable shelf space in the refrigerated dairy sections for additional vegan options. Given the popularity of plant-based milk, consumers will likely be eager to sample these new offerings. Additionally, as awareness grows around the benefits of ingredients like calcium citrate malate in pregnancy, it may further encourage the adoption of plant-based alternatives among expecting mothers and health-conscious consumers alike. This ingredient, known for its potential benefits, exemplifies the growing interest in nutritious, dairy-free options that cater to diverse dietary needs.