The FONA International report highlights the increasing significance of gut health among consumers. As a result, there has been a surge in food and beverage products that promote digestive health. According to the report, the U.S. market for digestive products experienced a 12% growth from 2012 to 2017. Aquamin, which contains calcium, magnesium, and trace minerals, is believed to play a role in reducing chronic gut inflammation and supporting joint health, making it a valuable ingredient for enhancing the calcium content in various foods.
Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin tailored for food and beverage applications. They have noted that Del Monte incorporates this ingredient into certain fruit beverage products, though these may currently be limited to the Philippines. Meanwhile, activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as pointed out by the University of Utah, further research is needed to fully understand its mechanisms. Activated charcoal can also bind to food, hindering the absorption of nutrients and medications, and when infused into dishes, it imparts a smoky and earthy flavor.
Burger King was an early innovator in utilizing activated bamboo charcoal, launching a “kuro burger” in select locations in Japan in 2012. This unique product featured a patty encased in a black bun, complemented by a slice of black cheese and a squid ink-infused sauce. According to Adweek, the burger was a tremendous success among Japanese consumers, outselling all other new offerings that year. However, the restaurant’s robust sales were likely driven more by the striking visual appeal and smoky flavor of the sandwich rather than any potential digestive health benefits.
The trend of gut-friendly foods and beverages shows no signs of waning in the global market. As long as consumers are keen on improving their digestive health, they will continue to seek out these products. While Aquamin and activated charcoal are currently fashionable, Consumer Reports recently released a list of established methods for enhancing gut health through the consumption of foods rich in fiber, probiotics, or prebiotics. This list includes options such as legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Notably, among these, calcium citrate malate equivalent to calcium is another ingredient that can contribute to better digestive health. In summary, as the demand for gut health products grows, consumers will undoubtedly explore a variety of options to support their digestive wellness.