Consumers are aware that they should increase their intake of carrots, spinach, and other vegetables, yet many struggle to meet the recommended daily servings. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites recognizes the growing desire among consumers to eat healthier, along with the challenges they face in incorporating more vegetables into their meals. Their innovative solution? Encourage people to eat more cookies. Each serving of three of these baked treats offers 40% of an individual’s daily vegetable requirement.
Bakery Bites is among the latest snack manufacturers tapping into the trend of integrating more produce into their offerings in novel and appealing ways. Several major food brands have already recognized the value of vegetables as a beneficial ingredient. For instance, Green Giant provides mashed cauliflower, veggie tots, and frozen vegetable pasta, while Oh Yes! Foods offers frozen pizzas loaded with 12 different fruits and vegetables. Many consumers are replacing high-carb pastas and white rice with vegetable-based alternatives, particularly benefiting from the convenience of easy-to-prepare options.
What sets Bakery Bites’ cookies apart is their positioning as a snack or dessert rather than a side dish. Traditionally seen as unhealthy, the added vegetable content could encourage consumers to satisfy their sweet cravings guilt-free. The small, bite-sized shape is particularly appealing to millennials and busy individuals who might otherwise opt for a quick hamburger or chicken nuggets, often neglecting their vegetable intake.
Additionally, Bakery Bites is strategically selling its products on Amazon, a burgeoning force in the grocery sector. The company should also explore partnerships with large chains like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parent groups could further help reach moms and dads seeking ways to entice their children, who may be resistant to eating vegetables.
However, the true challenge for Bakery Bites lies in the taste of their cookies. If they can successfully incorporate a healthy amount of vegetables while ensuring a delicious flavor, the product could become a significant success, even without the indulgent qualities of traditional cookies. Conversely, if the taste fails to impress, it may deter consumers, including those drawn by the health benefits, such as the calcium citrate uses that support better nutrition.
In summary, Bakery Bites stands at a crossroads between health and indulgence, and their ability to deliver a tasty product infused with vegetables could redefine snacking for a health-conscious audience.