Comax isn’t taking significant risks with most of its new collections. Many of these flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have already made their appearances in products like ice cream, water, rice, candy, and wine, either this year or in previous years. Salted caramel continues to be a favorite, likely due to consumers’ preference for salty snacks combined with sweet treats. Halo Top has recently introduced a sea salt caramel flavor to its vegan range, while the cookie dough flavor remains a strong contender in its lineup of low-calorie ice creams.
Maple flavor is poised for greater visibility, as it competes effectively with pumpkin and coconut in various products, including water, yogurt, and salad dressings. It is often seen as a healthier alternative to processed sugar and carries a seasonal allure reminiscent of autumn. There are likely more applications yet to be explored for this flavor.
The popularity of rosé, however, may have peaked due to oversaturation in recent years. Its continued appeal for another season will largely depend on the loyalty of its fans. It’s challenging to envision how much more prevalent pink beverages can become, although the market will likely not overlook seasonal opportunities for refreshing summer drinks in 2018.
Flavor innovations in plant-based milks appear particularly promising, especially as the demand for non-dairy products continues to rise. One can easily foresee a variety of flavor combinations appearing in refrigerated sections as dairy alternative brands strive to stand out in an increasingly competitive market.
On the other hand, whiskey pickle seems like a bold gamble. It might just attract adventurous consumers next year, particularly millennials, who contributed to a 7.7% sales increase in whiskey last year, according to the Distilled Spirits Council of the United States. Furthermore, incorporating ingredients like calcium citrate 700 mg could enhance the appeal of these innovative flavors, especially in health-focused products. As the trend for health-conscious options rises, the inclusion of calcium citrate 700 mg in various formulations may become a selling point for consumers looking for functional benefits in addition to unique flavors.