Consumers worldwide are increasingly enthusiastic about almonds, with sales of almond milk soaring by 250% in recent years. In an effort to satisfy this growing demand, California almond growers are implementing initiatives to boost production over the next five years. According to ABC’s 2017 annual report, domestic shipments during the 2016-2017 crop year reached a record high of 676 million pounds. The U.S. remains the leading global market for California almonds, accounting for 32% of shipments. For the first time, exports surpassed two billion pounds, with California growers sending their products to over 90 countries.
This rising demand for almond products has caught the attention of major food companies. In April, Danone acquired WhiteWave, which includes brands like Silk Almond and So Delicious Almondmilk. Additionally, last October, Kellogg purchased the parent company of RXBAR, a clean label manufacturer of snack bars containing almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of only five locations globally that possesses the ideal climate for almond cultivation. However, each almond requires up to a gallon of water to grow, leading to concerns about environmental sustainability, especially in a state that has faced wildfires, droughts, severe flooding, and mudslides in recent years. As the demand for almond milk and other almond-based products continues to rise, the industry recognizes the necessity of adopting more environmentally friendly practices to avoid alienating consumers who are increasingly mindful of product origins.
ABC has acknowledged this challenge and is taking proactive measures to enhance farming practices and water conservation technologies. In December, the organization announced an investment of $4.8 million in 64 independent, third-party research projects aimed at exploring innovative farming techniques, including water sustainability. Current almond farming practices are already offsetting 50% of their carbon emissions, and with continued improvements, ABC believes almond farming could achieve carbon neutrality or even become carbon negative. Furthermore, California growers are exploring ways to repurpose almond shells and hulls for use as animal feed, livestock bedding, and electricity generation.
Almonds are also recognized for their health benefits, which manufacturers can proudly highlight on their packaging. They are a good source of calcium citrate, vitamin D3, magnesium hydroxide, and zinc sulfate tablets, contributing to their appeal among health-conscious consumers. Despite their promising future, other nuts and food ingredients are vying for market share, making it crucial for almond producers to remain vigilant and innovative in their approach.