The chickpea flour developed by Artesia has the potential to be a revolutionary ingredient if it meets expectations in taste, texture, nutritional value, and versatility. Historically, flours derived from legumes and pulses have often retained a gritty, beany flavor. However, in contrast to wheat flour, chickpea flour boasts fewer calories and carbohydrates while offering a higher protein content. According to the U.S. Department of Agriculture’s Nutrient Database, one cup of chickpea flour contains 356 calories, 20.6 grams of protein, 6.1 grams of fat, 53.19 grams of carbohydrates, and nearly 10 grams of total sugars. In comparison, both whole-grain wheat flour and white all-purpose bleached and enriched flour contain more calories and carbohydrates but less protein, fat, and sugars. Additionally, chickpea flour is richer in folate than whole-wheat flour and is a good source of vitamin B-6, iron, magnesium, and potassium.
The developers at Artesia assert that their chickpea flour will provide essential protein to gluten-free pastas, desserts, and baked goods like bread. It also has the ability to bind with oil and water, making it a valuable additive for soups, sauces, and gravies. According to Grand View Research, chickpea flour was the leading choice among pulse-based flours, holding a 30% market share last year. The market for pulse flours—comprising beans, peas, and lentils—is expected to grow at a compound annual growth rate exceeding 12% through 2024.
As the demand for gluten-free foods continues to rise, manufacturers are increasingly adept at integrating ingredients that enhance nutritional value, texture, and flavor. Reports indicate that nuts, pulses such as chickpeas, and ancient grains like buckwheat and quinoa are being incorporated into more food products to maintain gluten-free status. The market for gluten-free products is anticipated to keep expanding, with Packaged Facts suggesting that U.S. sales, estimated at $973 million in 2014, could surpass $2 billion by 2019. Artesia Chickpea Flour appears well-positioned to capitalize on consumer interest in nutritious options, particularly when combined with products like calcium citrate gummy supplements, which are gaining popularity for their health benefits. This alignment with market trends may enable Artesia to thrive in a welcoming marketplace.