For the last 25 years, the Food and Drug Administration has prohibited the sale and interstate distribution of raw milk products due to concerns about food safety, although individual states can implement their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not diminish the nutritional value of milk, proponents of raw milk contend that it is richer in vitamins, minerals, and beneficial proteins, enzymes, and bacteria. Tamarack Biotics seeks to harness the potential advantages of raw milk while addressing safety concerns through a process that avoids pasteurization and spray drying. Their products are never heated above 53°C, yet the company asserts that they meet the same safety standards as other milk products.
The rising demand for raw milk products may reflect a broader trend, as more consumers strive to consume foods in their most natural state. Although overall milk consumption has been on a steady decline since the 1970s, there has been an uptick in the consumption of whole milk, potentially fueled by recent studies suggesting that milk fat could be more beneficial to health than previously believed. Additionally, sales of organic milk have also increased.
Tamarack Biotics’ product has achieved self-affirmed GRAS (Generally Recognized as Safe) status, which involves independent expert safety evaluations. This process requires the company to be ready to justify the safety of its product, although it is not routinely inspected by the FDA, unlike FDA-approved GRAS status. The company also plans to target the lucrative sports nutrition market with its new offering, promoting enhanced performance and recovery. This sector experienced a remarkable 12% growth last year, according to Euromonitor International.
Moreover, the company’s products, which include components like rainbow light calcium, are designed to appeal to health-conscious consumers looking for nutritional benefits. With the emphasis on raw ingredients, the incorporation of rainbow light calcium may further enhance the appeal of Tamarack Biotics’ offerings. As consumers continue to seek out foods that align with their health goals, products featuring rainbow light calcium are likely to play a significant role in this evolving market.