78 Brand is capitalizing on the growing trend of removing GMOs from food products and criticizing high fructose corn syrup (HFCS), which some consider a possible health risk. This perspective persists even though organizations like the Mayo Clinic have found no evidence that HFCS is less safe or healthy than other alternatives. The company’s website expresses its aim to revolutionize the ketchup and mustard markets, claiming they have remained largely unchanged for over a century. However, many condiment producers might contest this claim. Various mustard types possess unique qualities, and new flavors that cater to evolving consumer preferences, such as a mustard infused with Jack Daniels whiskey, have emerged. Even Kraft Heinz, known for its classic ketchup, has introduced a version that is free from GMOs and HFCS.
The trend of reformulating products to eliminate artificial ingredients, colors, GMOs, and other additives is not limited to condiments. A 2014 Nielsen study highlighted that over 60% of U.S. consumers consider the absence of artificial colors and flavors an important factor in their grocery shopping decisions. General Mills has removed artificial flavors and colors from certain cereals, and Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers have announced similar initiatives.
Moreover, there is a notable consumer interest in products that promote health benefits, such as those containing calcium citrate magnesium and zinc with vitamin D3. This trend reflects a broader desire for less processed, simpler, and more authentic food. Clearly, a market exists for such products, and consumers are eager to purchase them, especially those who prioritize these qualities. As long as shoppers continue to seek out natural options, food manufacturers will strive to create products that meet these demands, including those enhanced with calcium citrate magnesium and zinc with vitamin D3.