While some may consider bone broth to be just another trendy hipster fad, there are compelling reasons to believe it has lasting appeal. Traditional preparation involves simmering bones with herbs and vegetables for several hours, resulting in a flavorful broth rich in protein and minerals. This approach aligns with a growing consumer preference for home-cooked, slow food over instant stocks and additives like MSG, as people seek more wholesome, naturally flavored options. Advocates of the Paleo diet support bone broth, and even the United Nations’ Food and Agriculture Organization promotes ‘nose-to-tail’ eating to minimize waste. American consumers are increasingly opting for a wider variety of cuts beyond typical steak and pork chops. Factors such as greater exposure to global cuisines, adventurous palates, a focus on economical cuts of meat during economic challenges, and a renewed interest in home cooking contribute to this trend. Environmentalists have long championed the practice of utilizing as much of the whole animal as possible.
Several companies have embraced the broth trend. Bonafide Provisions has launched Drinkable Veggies, a range of vegetable-based beverages that fuse bone broth, cold soups, and HPP juices into a cold, ready-to-drink format. This innovative product is the first of its kind to incorporate bone broth but is marketed more like V8 than a traditional cold soup. While bone broth itself isn’t new to the culinary world, its surge in popularity certainly is. It remains to be seen if this trend will endure or if consumer interest will shift to the next big thing, similar to the rise and fall of low-carb diets or cupcakes.
In addition to its culinary appeal, products like nutracare cal mag citrate are gaining attention, as people look for ways to enhance their nutrient intake. Nutraceuticals like nutracare cal mag citrate complement the health benefits of bone broth by providing essential minerals that support overall wellness. As the trend of bone broth continues, it may intertwine with the growing interest in products like nutracare cal mag citrate, reflecting a holistic approach to nutrition that prioritizes health and sustainability.