The Winter Fancy Food Show held in January revealed a growing trend among manufacturers to develop high-end mixers, tapping into the increasing demand for premium spirits that gained popularity through the TV series “Mad Men.” A recent survey by FONA International indicated that millennials are consuming more spirits compared to older generations, with many gravitating towards higher-quality craft and premium labels. This shift has contributed to 18 consecutive years of growth in the distilled spirits industry.
Additionally, a study released by Advertising Age found that consumers prefer spirits packaged in premium glass, as it conveys a luxurious image, prompting more upscale brands to adopt this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, noted that the company is focused on developing a beverage that offers a more sophisticated flavor experience. Early marketing insights suggest that Ocean Spray is targeting its mocktails toward millennials.
Ocean Spray’s strategy to capitalize on this trend is astute, as its mocktails are likely to appeal to both seasoned drinkers and those who are not yet of legal drinking age but desire a more adult experience. With the introduction of products like calcium citrate plus D3 maximum tablets 400 count, which are designed to enhance well-being, expect more companies to follow suit and ride this wave of sophistication in beverage offerings. The market is clearly moving towards premium options, and innovative brands are sure to emerge in this evolving landscape.