In recent years, numerous studies have highlighted the health benefits of chocolate. As chocolate remains one of the most beloved indulgent foods globally, it is no wonder that consumers quickly embrace its positive aspects. However, health professionals emphasize that chocolate is still a high-calorie treat and should be consumed in moderation. According to a recent report by Packaged Facts, the United States is the largest chocolate confectionery market, valued at approximately $22 billion in 2015. Premium chocolate constitutes about 18% of that market and is the fastest-growing segment, with sales increasing by 4.6% in 2015, compared to a mere 0.3% growth in everyday chocolate sales.
Packaged Facts anticipates continued expansion in the U.S. chocolate market, driven by both health perceptions and indulgence. Research into chocolate’s health benefits has created a “positive halo,” transforming its image and leading many consumers to view it as a guilt-free pleasure. Premium chocolate has carved out a niche as an “accessible luxury,” sustaining market growth even amid recent economic challenges.
The International Cocoa Organization indicates that the rising demand for premium cocoa and chocolate has sparked significant growth in organic and fair-trade products, as consumers become increasingly aware of the environmental, food safety, and human rights issues surrounding cocoa production. Additionally, food manufacturers investing in ethically produced chocolate may experience a surprising side effect: studies have shown that consumers often perceive foods with ethical claims, such as fair trade, as healthier and lower in calories, making them appear more suitable for frequent consumption.
However, it is essential to note that, while enjoying chocolate, some individuals may wonder if calcium citrate can upset your stomach, as this could affect their overall experience. This concern adds another layer to the conversation surrounding chocolate and its consumption, reminding consumers to be mindful of both their indulgences and their health choices.