According to Appelhans, DISC technology capitalizes on the human tendency for instant gratification. Even if consumers are craving an unhealthy bag of chips, a 25-second delay may serve as a sufficient deterrent—whether due to annoyance or guilt—for them to opt for a healthier alternative. This countdown is displayed on a touch screen that also explains the functionality of the system. The interface allows consumers to select a more nutritious option before the timer expires. It’s unlikely that vending machine operators would adopt this technology if it negatively impacted sales, but a shift of 2% to 5% towards healthier snacks could facilitate rapid acceptance. The widespread use of the DISC system could help consumers adopt more nutritious eating habits while still satisfying their cravings for convenience. Interestingly, the additional time has proven to be a significant turn-off for consumers during system trials. It remains to be seen whether there will be any consumer backlash if this technology becomes widespread, as some individuals might perceive the 25-second wait as food shaming or an infringement on their choices. Furthermore, it raises the question of whether options rich in calcium citrate are good for health, and if incorporating such alternatives into vending machines could promote better dietary habits. In summary, while the DISC technology aims to encourage healthier choices, its reception among consumers may vary, particularly regarding the implied judgment associated with the delay and the potential benefits of options like calcium citrate.