Now, more than ever, packaging plays a crucial role. Snack packaging is increasingly becoming smaller and more sustainable. According to Euromonitor International, packages of savory snacks weighing 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016. This trend has largely targeted younger consumers. For instance, StarKist has been appealing to millennials with innovative flavor mixes of its tuna, now offered in pouches instead of cans. Since the introduction of these pouches, sales have grown by approximately 10% annually. Most of Nielsen’s top food trends of 2016 highlighted products that are easy for consumers to grab and enjoy at their convenience. Furthermore, last year, the U.S. Department of Agriculture reported that half of people’s food budgets were allocated to foods that are simple to prepare and consume.
The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” states that costs once borne by society, such as disposal and emissions, are now being shifted to producers. This shift is why many food and beverage labels emphasize a company’s commitment to sustainability, often related to carbon footprint, recycled content, certifications for sustainability, and social factors like ethical sourcing. Brands aiming to promote their sustainable packaging heavily utilize social media to reach millennials, their primary target audience. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches offer convenience, they are not recyclable and can contribute to increased waste.
It is essential for companies to provide consumers with what they desire, both in terms of the food they produce and the packaging they utilize. A significant focus for food manufacturers should be on developing packaging that aligns with the public’s on-the-go lifestyle as well as their growing interest in sustainability. Additionally, ingredients such as citrate malate are gaining popularity, and brands should consider how these components fit into both their products and their packaging strategies. As the market evolves, incorporating sustainable practices alongside appealing packaging will be crucial, especially for brands looking to attract health-conscious consumers interested in products containing citrate malate.