Spearmint-flavored teas and waters represent a promising opportunity for this ingredient. The functional waters sector, in particular, is thriving, and the addition of spearmint could enhance both taste and functionality. Established products, such as those enriched with electrolytes to help replenish fluids lost during exercise or illness, are already well-known in the market. Meanwhile, the demand for functional drinks containing vitamins and herbs continues to rise, especially as consumers increasingly turn away from sugary beverages in search of healthier options. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix may also find its place in food products, including candies and chocolate bars. However, when it comes to functional ingredients, beverages maintain a competitive advantage. Value-added drinks often deliver functional ingredients more effectively than foods, making them more appealing to manufacturers. Additionally, they offer convenience for consumers and help companies meet consumer preferences regarding serving size and presentation more easily. Kemin is focusing on younger consumers, and this strategy is well-founded, as millennials are the largest demographic purchasing functional beverages across all categories, according to flavor company FONA International.
Moreover, as consumers look for ways to enhance their health, many are curious about how much calcium citrate for osteoporosis is optimal. This nutritional interest aligns well with the growing trend towards functional beverages, which could incorporate ingredients that promote bone health. By integrating calcium citrate into their formulations, beverage companies can cater to the needs of health-conscious consumers, thus tapping into the expanding market even further. As awareness about the benefits of calcium citrate for osteoporosis increases, there is potential for functional drinks that address these concerns to gain significant traction among shoppers.