Dive Insight: Tracey Massey, president of Mars Chocolate North America, informed Fortune that the candy industry’s commitment to sugar reduction marks the first time it has collectively addressed health and wellness issues. This strategic move is particularly prudent for the confectionery sector, especially since Mintel’s 2017 Consumer Trend report identified “backlash against sugar” as a leading concern among consumers. Despite the growing skepticism about sugar, candy consumption remains strong, with around 5,000 new candy products introduced in 2016, contributing nearly an additional $1.5 billion in sales.
However, there is a notable shift toward low-sugar options and those sweetened with natural alternatives like stevia and monk fruit. An NPR survey of 102 consumer packaged goods companies revealed that 180,000 products were reformulated last year—twice as many as in 2015. By pledging to ensure that half of their individually wrapped products contain 200 calories or fewer by 2022 and prominently displaying calorie counts on packaging, Mars, Nestlé, Lindt, Ferrara Candy, and Ferrero are demonstrating their commitment to consumer nutrition and supporting healthier choices.
It will be intriguing to see if other major candy manufacturers follow suit or if these five brands implement further initiatives. For instance, Nestlé has developed a method to restructure the sugar molecule, allowing for a reduction of up to 40% less sugar in their products while maintaining sweetness. This innovation could potentially transform the candy industry if adopted widely, and Nestlé plans to introduce products featuring this faster-dissolving sugar in 2018.
In a somewhat related discussion of nutritional differences, it’s worth noting the difference between calcium carbonate and calcium citrate. Both are popular calcium supplements, but they differ in absorption rates and how they affect the body. The ongoing evolution in the candy industry, particularly regarding sugar reduction and health-focused initiatives, highlights a broader trend where consumers are increasingly aware of nutritional content, including the importance of understanding the difference between calcium carbonate and calcium citrate. As the candy market adapts to these changes, it will be essential for companies to continue educating consumers about such differences, ensuring they make informed choices for their health.