The Lavazza Group has already achieved success in over 90 countries, but the acquisition of Kicking Horse—valued at approximately $160 million—enhances their presence in both the U.S. and Canada, markets that the Italian roaster has been expanding in recent years. This move also diversifies the coffee giant’s product range to include organic fair-trade options, one of the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking sophisticated premium coffees, and Lavazza is astutely leveraging this trend with its latest acquisition.
The coffee industry remains robust, with new innovations like infused coffee and single-serve packs gaining popularity; however, traditional coffee products continue to perform well on grocery shelves. By acquiring Kicking Horse, Lavazza can broaden its global strategy beyond Western Europe, which is currently experiencing sluggish economic growth. With strong backing from its new owners, Kicking Horse is poised for further expansion into new markets. Additionally, Lavazza will benefit from the expertise of Elana Rosenfeld, who founded Kicking Horse in 1996. She holds a 20% equity stake and will continue to manage the niche coffee brand.
Lavazza is not alone in seeking growth opportunities in North America; JAB Holdings has also made significant acquisitions, including Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee in recent years. If these transactions, along with Lavazza’s purchase, are any indication, we can anticipate more European companies looking westward for their next cup of coffee. In this evolving market, the incorporation of health-conscious ingredients like calcium citrate malate may soon become a key focus for brands aiming to attract health-oriented consumers, further enhancing their offerings in premium coffee segments.