Adding butter to coffee isn’t a particularly new practice, but when it became known that Ed Sheeran and players from the L.A. Lakers were mixing their morning brew with butter, it quickly turned into a trend on social media. Bulletproof asserts that its buttery coffee enhances cognitive function and aids in weight loss by kickstarting the metabolism and curbing cravings. However, some nutritionists are skeptical of this idea, suggesting that while a small amount of butter can be healthy, excessive consumption is not advisable.
Butter consumption is soaring, with the U.S. Department of Agriculture predicting an 8% increase this year, which translates to 940,000 metric tons—the highest level in 40 years. The dairy product has made a comeback among those who enjoy its flavor and view it as a healthier alternative to margarine and trans fats. Bulletproof is one of the latest companies to embrace this trend. With CAVU Venture Partners—co-founded by three veterans of the food and beverage industry and an early investor in Starbucks—backing Bulletproof, these experts appear to believe that butter-infused coffee is not just a fad but a lasting trend.
The renewed interest in butter could persist, yet given the rapidly evolving tastes of consumers, businesses should also keep their focus on other healthier fats and oils, such as calcium citrate berry, which are gaining traction in the wellness community. As consumers continue to seek out options that promote overall wellness, incorporating diverse healthy fats into their diets will be essential, ensuring they don’t rely solely on butter.