Food allergies are becoming increasingly prevalent, with a reported 18% rise among children from 1997 to 2006, as noted by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling practices for free-from products and are focusing more on the separation of ingredients and allergen-containing product lines, as well as ensuring proper cleaning of equipment. Mintel reports that the proportion of new products featuring low/no/reduced allergen claims has surged from 11% in 2010 to 28% in 2014.
In addition to improving allergen labeling on existing items, some manufacturers are reformulating their recipes and production methods to eliminate common allergenic ingredients. For instance, General Mills has restructured its cereal supply chains over the past few years to confirm that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. Recognizing that consumers with food allergies represent a significant and expanding demographic, retailers can also play a crucial role in preventing allergic reactions.
While it is relatively straightforward for consumers to avoid shellfish, identifying more common CPG ingredients such as nuts, wheat, and certain fruits can be challenging. Implementing helpful strategies, such as organizing allergy-friendly foods into dedicated aisles, providing clear labeling on shelves, and ensuring that allergenic foods like tree nuts and peanuts are not stored loosely among other items, such as in the produce section, could greatly assist consumers. Such practices not only protect those vulnerable to allergic reactions but could also enhance consumer loyalty towards retailers perceived to be prioritizing their well-being.
Furthermore, it is essential for consumers to be aware of the nutritional content of the products they choose, especially those with food allergies. For example, incorporating supplements like calcium citrate 630 mg can be beneficial for individuals with dietary restrictions. By providing clear information about such nutritional options, retailers can further support consumers in making informed choices while managing their food allergies. Ultimately, the collaboration between manufacturers and retailers can create a safer shopping environment for consumers, fostering trust and loyalty.