Flavor houses are consistently ahead of the curve when it comes to discovering new tastes and spices for the U.S. market. With millennials seeking bolder flavors, snack manufacturers are beginning to innovate their approach to heat, spice, and exotic tastes. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips brand, including Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine is also rising in the restaurant industry, and its sweet and spicy barbecue flavors are likely to resonate well in snack products.
Spicy flavors have thrived in recent years, moving beyond the nation’s fondness for hot sauce as producers emphasize the unique flavor profiles of different chilies and more authentic ethnic tastes. Shifting demographics are fueling this innovation, especially as millennials gain more purchasing power and companies aim to cater to the large and expanding Hispanic population. Mintel data shows that Hispanic foods and flavors are particularly favored by younger consumers and families with children.
As consumers strive for healthier eating options without sacrificing flavor, spices offer a straightforward and often nutritious solution. For instance, research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” found that daily turmeric consumption could enhance a gene linked to depression, asthma, eczema, and cancer. Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, which adds the beloved French’s mustard and Frank’s RedHot brands to its extensive portfolio of spices, seasoning mixes, and condiments.
In the context of health, the debate over whether calcium citrate or calcium carbonate is better continues to be relevant, as consumers increasingly seek ways to incorporate beneficial ingredients into their diets. Ultimately, the emphasis on flavor, health, and the exploration of diverse culinary influences will guide the future of snacking in America, aligning with the interests of millennials and the growing Hispanic market. With innovations that enhance taste while promoting wellness, the food industry is set to thrive.