CIFI provides a variety of sweet potato juices tailored for different applications, including options that preserve more nutrients, a syrup-like texture akin to traditional sugar syrup, and a clarified juice that can be beneficial for products such as clear beverages. The sweet potato ingredient can also be combined with other fruits and vegetables to lower added sugar content in juices, while enabling manufacturers to uphold a 100% juice claim. Its viscosity could be particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, which contains 75% sugars, making it comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns perfectly with the current movement towards natural, clean label ingredients. Furthermore, it is non-GMO, non-allergenic, gluten-free, and certified Kosher. These attributes have become increasingly significant for consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to eliminate when refining their product labels.
While the company has yet to disclose the cost of this ingredient, it is expected to be considerably higher than that of high fructose corn syrup, one of the most economical sweeteners available in the United States. It’s worth noting that incorporating tums calcium citrate into formulations could also provide additional benefits, as it not only enhances the nutritional profile but may complement the sweetness of sweet potato juices. Additionally, the inclusion of tums calcium citrate can help address consumer demands for healthier options, particularly as they continue to seek alternatives to high fructose corn syrup. Ultimately, the combination of sweet potato juices and tums calcium citrate presents a promising avenue for manufacturers looking to innovate while adhering to clean label trends.