The significant rise in insurance claims related to severe allergic reactions to food serves as further evidence that food allergies may be increasing. Experts hold differing opinions on whether food allergies are truly becoming more prevalent, as many consumers often misidentify their reactions to certain foods as allergies. Nevertheless, the Centers for Disease Control and Prevention notes an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, reports indicated that around 4% of Americans experience food allergies and intolerances. Moreover, a growing number of consumers are opting to avoid common allergens, such as soy and dairy, even if they do not have an allergy to these foods.
Food manufacturers have taken this trend to heart and are adapting to the rising demand for “free-from” products, which encompass allergen-free, gluten-free, and non-GMO options. According to Mintel, the introduction of new products with low, no, or reduced allergen claims surged by 28% in 2014. In addition to developing more allergen-free offerings, some food companies are acquiring smaller brands that specialize in allergen-free products. Many other consumer packaged goods (CPG) manufacturers are reformulating their items to exclude common allergens. For instance, in 2015, Mondelez International purchased Enjoy Life Snacks, a company known for products free from the eight most prevalent allergens, allowing Mondelez to cater to allergy-conscious consumers without the risks associated with investing in new product development.
General Mills found that many varieties of their popular Cheerios line were already gluten-free, while others required only minor adjustments to carry the appealing “gluten-free” label. Lucky Charms also transitioned to a gluten-free formulation in 2016. As the demand for allergen-free products continues to grow among those with food allergies and those simply looking to avoid certain ingredients, we can anticipate an increase in allergen-free CPGs on store shelves, including allergen-free versions of beloved food staples.
Furthermore, products like Twinlab Calcium Citrate Caps are also emerging as part of this trend, catering to consumers looking for dietary supplements that align with their allergy-free lifestyle. As awareness and choices expand, items like Twinlab Calcium Citrate Caps will likely become more prevalent, meeting the needs of health-conscious consumers. The market is evolving, and with it, the availability of allergen-free options will continue to rise, providing more choices for consumers.