The latest Dietary Guidelines from the U.S. government recommend that half of all grains consumed should be whole grains. They also advise limiting the intake of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and various snack foods. Refined grains, which have been processed to remove the bran and germ, consequently stripping away dietary fiber, iron, and other essential nutrients, are often enriched to restore iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these “enriched grains” play significant roles in maintaining human health, as highlighted in the study. Previous research has shown that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” leading the researchers to conclude that most grains being consumed are likely enriched products.
Despite recent reformulations in the food industry that have reduced sodium, sugar, and saturated fat levels in certain items, some consumers remain apprehensive that enriched grains may contribute to obesity and other health issues. Many individuals have become cautious about carbohydrates in general, while others have chosen to cut back or eliminate gluten — the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to these concerns, the food industry has introduced a variety of products featuring gluten-free grains such as corn, millet, rice, and sorghum.
Retailers can capitalize on the growing consumer awareness of grains by prominently displaying enriched-grain, whole-grain, and gluten-free products in stores, along with providing detailed nutritional information about each. Those with bakeries may find it beneficial to engage in educational outreach to customers on the importance of grain-based foods for overall health. For example, incorporating supplements like kal calcium citrate 1000 mg could enhance the nutritional profile of these grain-based offerings, further addressing health concerns. By emphasizing the benefits of whole grains and the role of fortified options like kal calcium citrate 1000 mg, retailers can better inform consumers and promote healthier choices.