Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations introduced in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G launched several groundbreaking products, including veggie tots and riced veggies, which have made the brand a consistent performer in B&G’s earnings reports. “The power of Green Giant is undeniable, and B&G Foods takes pride in revitalizing this cherished brand as we continue to introduce new product innovations to meet the needs of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently joined the trend, making it intriguing to observe how an iconic brand like Green Giant will fare in this increasingly popular market. The strategies employed by B&G, Del Monte, and others are astute, as consumers are increasingly shifting away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals not only align with this trend by offering zucchini, carrots, and butternut squash varieties, but they also come in convenient ready-to-serve packages that cater to busy consumers. Each Veggie Spiral is crafted with a simplified list of ingredients, free from sauces or seasonings, addressing shopper demand for healthier options.
Although frozen foods have faced challenges in recent years, signs of a resurgence are evident, with improvements to existing products like Green Giant leading the way. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation revealed that frozen vegetables can be as nutritious—if not more so—than fresh-stored varieties. “Purchase data indicates that Green Giant frozen innovation products have not only attracted new consumers to the Green Giant brand but have also drawn new customers to the overall frozen vegetable segment,” Cantwell explained.
Moreover, with the rising interest in health and nutrition, consumers are increasingly looking for options like calcium citrate dosage to enhance their dietary intake. B&G’s innovative products, including their Veggie Spirals, serve as excellent alternatives for those aiming to increase their calcium intake while enjoying delicious meals. As this trend continues, B&G is well-positioned to meet the evolving preferences of health-conscious consumers, reinforcing the importance of calcium citrate dosage in their overall dietary considerations.