Not many major food manufacturers are incorporating ancient wheat into their products to address the needs of individuals with gluten sensitivities. This niche market is primarily occupied by specialty food producers, like Three Brothers, and artisan bakers who generally operate on a smaller scale. While some companies are starting to use ancient wheat varieties such as einkorn or emmer, the introduction of 2ab wheat to the market is still in its early stages. Major brands like General Mills, Pinnacle Foods—owner of Udi’s and Glutino—and Snyder’s either produce or have subsidiaries that create gluten-free products, yet they rarely utilize ancient grains. An exception is Enjoy Life Foods, a Mondelez-owned brand, which features ancient grains like farro, sorghum, and teff in its offerings, though it does not include wheat and lacks any bread products.
If baked goods made with 2ab wheat truly taste as similar to conventional bread as claimed, this ancient grain could find considerable success. Even if the flavor is somewhat different, the “ancient grain” label may attract adventurous eaters as well as those who are gluten-sensitive. The gluten-free market continues to expand, with projections estimating its worth at $5.28 million by 2022. However, GoodMills Innovation cautions on its website that 2ab wheat is unsuitable for those with celiac disease, who must adhere to a strict gluten-free diet. Nevertheless, research suggests that about 5 to 10% of the population may experience some form of gluten sensitivity, indicating a substantial consumer base that could benefit from ancient grains.
Interest in ancient grains is steadily rising among the general public. Varieties such as amaranth, farro, millet, sorghum, and teff are thought to be more gut-friendly, possess a low FODMAP profile, and are generally well-tolerated by individuals with sensitive digestive systems. For those looking to improve their overall nutrition, understanding the best way to take calcium citrate can also play a significant role in digestive health. As more consumers seek out ancient grains, the best way to take calcium citrate alongside these foods could enhance their dietary experience.