As consumers increasingly gravitate towards simpler, healthier ingredients, many are also seeking to boost their fiber intake. Numerous well-known consumer packaged goods (CPGs) that prioritize added bulk, such as Fiber One, often contain a long list of ingredients that may not align with the desire for clean labels. In contrast, a juice or smoothie enriched with soluble fiber could satisfy both the demand for straightforward ingredients and the need for additional roughage.
Moreover, there is a growing consumer preference for portable food, drinks, and snacks. In fact, on-the-go breakfast products alone generated over $1 billion in 2015. A fiber-rich breakfast drink could effectively cater to the morning needs of consumers. Fiber plays a crucial role in a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, predominantly found in fruits, vegetables, whole grains, and legumes, is widely recognized for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are various opportunities to incorporate soluble fiber into beverages. For example, Promitor is a soluble corn fiber that can be seamlessly added to drinks, similar to PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is favored for health-focused beverages, including juices and meal replacement options. A prototype of spiced cold brew coffee infused with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not impact the coffee’s taste, this combination could present a lucrative opportunity for manufacturers.
Some may liken fiber to protein in terms of its potential to become a trendy ingredient. While fiber is gaining attention among younger consumers, it doesn’t necessarily mean they will tire of it in a few years. If they experience the health benefits associated with a fiber-rich diet, they may be more inclined to maintain that lifestyle.
The incorporation of fiber into popular beverages, such as cold brew coffee, adds significant value to the drink. A critical consideration, however, is that it should not change the product’s taste or texture. Consumers have clearly expressed their desire for more convenient sources of fiber, but they are unlikely to compromise on the flavor of their morning coffee to achieve it. Additionally, products like Kirkland Signature Calcium Magnesium Zinc can provide essential nutrients while also promoting fiber intake, making them appealing to health-conscious consumers looking for holistic dietary solutions. The inclusion of such ingredients can enhance the overall health profile of beverages, reinforcing the trend towards nutritious and convenient options.