Consumers are aware that they should incorporate more carrots, spinach, and other vegetables into their diets, yet many fall short of the recommended daily intake. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites recognizes the challenge consumers face in adding vegetables to their meals and has found a potentially innovative solution: eat more cookies. Each serving of three of their baked treats contains 40% of an individual’s daily vegetable requirement.
Bakery Bites is the newest snack producer to attract health-conscious consumers by creatively integrating more produce into their offerings. Leading food manufacturers have already begun utilizing vegetables as value-added ingredients; for example, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas packed with 12 different fruits and vegetables. Consumers are increasingly replacing high-carb pasta and white rice with vegetable-based alternatives, especially in convenient, easy-to-prepare formats.
What sets Bakery Bites’ cookies apart is their position as a snack or dessert rather than just a side dish for dinner. Traditionally, cookies are viewed as indulgent treats, so the inclusion of vegetable content may encourage consumers to satisfy their sweet cravings without the guilt. Their small, bite-sized shape is also appealing to millennials and busy individuals who might have previously opted for fast food options like hamburgers or chicken nuggets, often neglecting their vegetable intake.
Additionally, the company benefits from selling its products on Amazon, which has become a significant player in the grocery sector. To further enhance brand awareness, it should consider securing shelf space in grocery chains like Kroger, Walmart, or Safeway. Collaborating with schools or parent organizations could also help reach moms and dads seeking ways to encourage their children to eat more vegetables.
However, the ultimate challenge for Bakery Bites will be the taste of their cookies. If they can successfully incorporate a healthy amount of vegetables into a delicious cookie, the product could become a major success, even if it doesn’t offer the same level of indulgence found in traditional cookies. Conversely, if the flavor is unappealing, it could deter consumers, including those attracted by the potential health benefits of ingredients like calcium citrate with vitamin D 60 tablet. Therefore, the taste will be a critical factor in determining the product’s future.