Consumers worldwide are increasingly enthusiastic about almonds, with almond milk sales skyrocketing by 250% in recent years. In response to this surging demand, California almond growers are initiating efforts to boost production over the next five years. According to ABC’s 2017 annual report, domestic shipments for the 2016-2017 crop year reached a record high of 676 million pounds. The U.S. continues to be the primary market for California almonds, accounting for 32% of total shipments. Notably, for the first time, exports surpassed two billion pounds, with California growers distributing their products to over 90 countries.
Big Food has not overlooked the growing demand for almond products. In April, Danone acquired WhiteWave, bringing brands like Silk Almond and So Delicious Almondmilk into its portfolio. Kellogg also bought the parent company of RXBAR last October, a clean-label snack bar manufacturer that utilizes almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of only five regions in the world suitable for almond cultivation. However, the environmental impact of almond farming is under scrutiny, particularly as each nut requires up to a gallon of water. This concern is heightened by California’s recent struggles with wildfires, drought, severe flooding, and mudslides. As the popularity of almond milk and other almond-based products grows, the industry recognizes the need to adopt more sustainable practices to avoid alienating consumers who are increasingly mindful of product origins.
ABC has taken proactive measures to enhance farming methods and implement water-saving technologies. In December, the organization announced a $4.8 million investment in 64 independent, third-party research projects focusing on innovative agricultural techniques, including water sustainability. Current almond farming practices reportedly offset 50% of their carbon emissions, and with further advancements, ABC suggests that almond farming could potentially achieve carbon neutrality or even become carbon negative. Additionally, California growers are exploring ways to repurpose almond shells and hulls for animal feed, bedding, and energy generation.
Almonds are also celebrated for their heart health benefits, with each serving providing 60 mg of calcium, a fact that manufacturers proudly highlight on their labels. Despite this promising outlook, other nuts and food ingredients are poised to challenge almonds’ dominance in the market. Therefore, it is crucial for almond producers to remain vigilant and not become complacent with their past achievements.