A recent report from Mintel indicates that sales of non-dairy milk in the U.S. rose by 61% over the past five years, with projections estimating they would reach $2.11 billion in 2017. In contrast, cow’s milk sales have decreased by 15% since 2012, culminating in an estimated $16.12 billion last year. Although traditional milk still holds the largest market share, it’s clear that plant-based alternatives are making significant inroads. As consumer demand for plant-based milks increases—alongside rising occurrences of milk allergies and lactose intolerance—nutritional evaluations of these functional beverages are becoming more common.
Last year, the pea-based milk brand Ripple created a retro-style game to persuade consumers that its product offers superior nutrition compared to other nut and plant-based milks, as well as traditional dairy milk. Notably, Ripple chose not to compare its product to soy milk, likely due to the fact that the health benefits of soy milk are nearly on par with those of pea milk. Both soy and pea milk provide eight grams of protein and 45% of the daily recommended calcium intake. Soy milk’s benefits include being low in fat, high in protein, and cholesterol-free, while its downsides are its low calcium content—unless fortified—and potential allergenic effects. Additionally, 93% of soybeans cultivated in the U.S. are genetically modified, which raises concerns for some consumers.
Nonetheless, soy’s familiarity and perceived health benefits continue to support sales for companies like Hain Celestial, which produces WestSoy, Soy Dream, and Rice Dream, as well as WhiteWave Foods, known for Silk and So Delicious. These brands have experienced robust growth, partly due to new product innovations and effective marketing of their plant-based offerings.
With a growing array of non-dairy beverage options available, including those made from peanuts, bananas, macadamia nuts, hemp, and oats, it will be intriguing to observe which products capture consumer interest. Soy milk manufacturers should consider emphasizing their products’ nutritional advantages and even include comparisons to rival varieties on packaging. Otherwise, soy may soon find itself in a position similar to that of cow’s milk—still favored but increasingly challenged by emerging trendy alternatives.
Moreover, for those looking to supplement their diets, products like Citracal Slow Release 1200 available at Costco could be a valuable addition, ensuring that individuals maintain adequate calcium levels, particularly as they explore various non-dairy options. The evolving landscape of plant-based beverages will require soy producers to adapt and promote their benefits effectively, especially in light of the competitive market dynamics.