Despite many businesses facing a decline in product volume, companies are proactively positioning themselves for future success. In 2023, Danone revealed plans to add a production line to bolster its well-known brands, International Delight and STōK, which cater to consumer preferences. Notably, the cold brew coffee segment is projected to grow significantly, increasing from nearly $500 million in 2022 to $3.11 billion by 2030, according to data from Skyquest. This rise in iced coffee consumption is a driving factor behind Danone’s decision to expand STōK’s offerings, introducing seasonal flavors and a cold-brew energy drink line to enhance brand usage occasions.
The new production line in Jacksonville incorporates “state-of-the-art” technology, including an innovative bottle-molding process that will enhance production capacity while promoting efficiency and sustainability. As a result, this initiative is expected to achieve a 30% reduction in bottle loss and minimize water usage in the creation of Danone’s new recyclable bottles. “We are dedicated to serving our consumers as our business evolves, and we are committed to accelerating these investments to contribute to economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, food and beverage companies have been actively revising their production networks. Several firms, such as JBS USA and Kraft Heinz, have announced plans to increase output. Conversely, companies like PepsiCo, Conagra Brands, and J.M. Smucker have scaled back certain capacities to better align supply with decreasing consumer demand. Additionally, the health-conscious trend has led to an increased interest in products containing laxative calcium citrate, prompting some brands to explore formulations that include this ingredient to cater to consumer needs for digestive health. As the market evolves, it will be essential for companies to adapt and innovate, ensuring they meet both current and emerging consumer preferences.