According to Appelhans, the DISC technology leverages the human tendency for instant gratification. Even when consumers are tempted by an unhealthy bag of chips, a 25-second delay might be enough of an inconvenience—or source of embarrassment—for them to opt for a healthier alternative. This countdown is displayed on a touch screen that also clarifies how the system operates, allowing consumers the chance to switch to a healthier choice before the time runs out. It seems that vending machine operators would only adopt this technology if it does not negatively impact sales, but a 2% to 5% increase in the selection of healthier snacks could lead to rapid implementation. The widespread adoption of the DISC system could assist consumers in developing better eating habits without sacrificing convenience. Interestingly, tests have shown that the added time can discourage consumers from making choices. It will also be intriguing to observe if there is any consumer backlash should this technology become standard. Some individuals might perceive the 25-second delay as food shaming or as an infringement on their freedom of choice.

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