Now more than ever, the importance of packaging cannot be overstated. Snack packaging is evolving to become smaller and more sustainable. According to Euromonitor International, packages of savory snacks weighing between 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on younger consumers. For instance, StarKist has aimed its new flavor mixes of tuna at millennials, offering them in pouches instead of traditional cans. Since the introduction of these pouches, sales have risen by approximately 10% annually.
Most of Nielsen’s top food trends in 2016 featured products designed for convenience, enabling people to grab and eat them on the go. Additionally, the U.S. Department of Agriculture reported that half of consumers’ food budgets are allocated to items that are easy to prepare and consume. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” indicates that costs previously shouldered by society—such as disposal and emissions—are now the responsibility of producers. Consequently, many food and beverage labels communicate a company’s dedication to sustainability, often highlighting aspects like carbon footprint, recycled content, sustainability certifications, and ethical sourcing.
Brands eager to promote their sustainable packaging frequently engage with consumers on social media, particularly targeting millennials. However, food manufacturers often grapple with the challenge of balancing convenience and portability with environmental responsibility. While pouches offer convenience, they are typically not recyclable and can contribute to increased waste. It’s crucial for companies to deliver what consumers want in both the products they create and the packaging they utilize.
A critical area for food producers should be the development of packaging that aligns with the on-the-go lifestyle of the public while addressing their interest in sustainability. This is particularly relevant in the context of products that contain major calcium citrate, as consumers increasingly seek health benefits alongside convenience. Thus, companies should focus on integrating major calcium citrate into their offerings, ensuring that the packaging reflects both the need for easy access and a commitment to environmental stewardship.