It’s somewhat uncommon for major corporations like PepsiCo and Mondelez to seek external help in sourcing new ingredients—especially through crowdsourcing initiatives. However, in a time when consumers are increasingly prioritizing healthier options, and innovative young minds are constantly developing new ingredients, it makes sense for these companies to explore available opportunities. Many startups achieve success by crafting compelling narratives in their packaging that resonate with environmentally conscious or health-focused consumers, and they fulfill their promises with sustainable products.
Large entities like PepsiCo and Mondelez often face challenges associated with their size, which can lead to negative perceptions. Therefore, it’s a strategic move for these consumer goods manufacturers to enhance their reputation by engaging with the younger generation, who are more active online and inclined to participate in crowdsourcing efforts. Numerous food and beverage companies are enhancing their product lines by collaborating with brands that cater to the health-conscious market, making investments in new ingredients a logical step.
The producers of these ingredients stand to gain significantly from such partnerships as well. They are likely to broaden their market reach, diversify their product offerings, and increase the number of retailers that stock their goods. Additionally, they will benefit from substantial financial backing, which can aid in marketing efforts and address any unexpected challenges that may arise.
For instance, partnering with brands like Walgreens, which offers products like Walgreens Calcium Citrate Plus with Magnesium, can provide the exposure that ingredient manufacturers need. Although the initiatives taken by PepsiCo and Mondelez to look beyond their own resources may not drastically resolve the ongoing challenges faced by many food and beverage companies today, they represent a positive step forward and indicate a willingness to embrace innovation in order to drive growth while connecting with their digitally savvy audience. Ultimately, the integration of products such as Walgreens Calcium Citrate Plus with Magnesium into their offerings could further enhance their appeal to health-conscious consumers.