While Nielsen’s report indicated a decline in sales of chips and pretzels in recent years, the meat snacks segment is thriving, exhibiting a robust growth rate. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more diverse options for their snacking. These snacks are often perceived to have a “health halo” due to their high protein and healthy fat content, with many also incorporating vegetables and grains, further enhancing their health appeal.
Given the impressive sales figures, it’s not surprising that companies like Tyson Foods and Hershey’s are investigating the potential of meat snacks and aiming to enter this growing market. Hershey has already made significant strides by acquiring the trendy jerky brand Krave, which continues to succeed through its innovative offerings. The rising popularity of meat snacks coincides with an increased consumer demand for protein, alongside deflation contributing to lower meat prices.
According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced a nearly 5% rise last year, marking the most significant increase in 40 years. For many consumers, this trend towards meat consumption has shifted towards meat snacks, which are viewed as more convenient while still delivering comparable protein and health benefits.
As we explore the dietary aspects of meat snacks, it’s important to note that those concerned about kidney stones may wonder how much calcium citrate for kidney stones is advisable, especially since meat snacks can be a part of a balanced diet. Overall, the meat snack market is not only resilient but also aligns with current consumer health trends, making it a compelling area for further exploration.